@font-face { font-family: Forum; font-weight: 400; font-display: swap; src: url(fonts/Forum-400-cyrillic.woff2) format("woff2"); unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116 }
@font-face { font-family: Forum; font-weight: 400; font-display: swap; src: url(fonts/Forum-400-latin.woff2) format("woff2"); unicode-range: U+0000-00FF, U+2013-2014, U+2018-201E, U+2022, U+2026 }
@font-face { font-family: Montserrat; font-weight: 300; font-display: swap; src: url(fonts/Montserrat-300-cyrillic.woff2) format("woff2"); unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116 }
@font-face { font-family: Montserrat; font-weight: 300; font-display: swap; src: url(fonts/Montserrat-300-latin.woff2) format("woff2"); unicode-range: U+0000-00FF, U+2013-2014, U+2018-201E, U+2022, U+2026 }
@font-face { font-family: Montserrat; font-weight: 400; font-display: swap; src: url(fonts/Montserrat-400-cyrillic.woff2) format("woff2"); unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116 }
@font-face { font-family: Montserrat; font-weight: 400; font-display: swap; src: url(fonts/Montserrat-400-latin.woff2) format("woff2"); unicode-range: U+0000-00FF, U+2013-2014, U+2018-201E, U+2022, U+2026 }

:root {
  --black: #0B0B0B; --ink: #16130F; --ivory: #F4EEE2; --paper: #FBF7EF;
  --gold: #D4AF63; --gold-l: #EBD394; --gold-d: #A8843C; --gold-t: #7E5E26; --gold-k: #B8913F;
  --on-dark: #D9D0BE; --muted-dark: #A99D82; --title-dark: #F1E3BE;
  --on-light: #2A2622; --muted-light: #6B6150; --line-light: #D8CBB0; --line-dark: #2C261B;
  --serif: Forum, "Times New Roman", serif; --sans: Montserrat, system-ui, sans-serif;
}
* { box-sizing: border-box; margin: 0; padding: 0 }
html { scroll-behavior: smooth; scroll-padding-top: 72px; -webkit-text-size-adjust: 100% }
body { font: 300 16px/1.6 var(--sans); background: var(--black); color: var(--on-dark); padding-bottom: 76px }
img { max-width: 100%; display: block }
ul, ol { list-style: none }
a { color: inherit }
:focus-visible { outline: 2px solid var(--gold); outline-offset: 3px }
.wrap { max-width: 1200px; margin: 0 auto; padding: 0 16px; position: relative }

h1, h2 { font-family: var(--serif); font-weight: 400; line-height: 1.08; text-wrap: balance }
h1 { font-size: clamp(2.5rem, 8vw, 5.4rem); color: var(--title-dark); margin: 18px 0 22px; max-width: 14ch }
h2 { font-size: clamp(2rem, 5.6vw, 3.6rem); margin: 12px 0 32px; max-width: 22ch }
h1 em, h2 em { font-style: normal; color: var(--gold) }
.kicker { font-size: 12px; letter-spacing: .32em; text-transform: uppercase; color: var(--gold-k); font-weight: 400 }
.lead { font-size: clamp(1.05rem, 2.4vw, 1.3rem); line-height: 1.6; max-width: 62ch; margin-bottom: 32px }
.src { font-size: 13px; line-height: 1.5; margin: 28px 0; max-width: 90ch }
sup { font-size: .6em }

/* кнопки */
.btn { display: inline-block; text-decoration: none; text-align: center; font: 400 14px/1.3 var(--sans); letter-spacing: .08em; text-transform: uppercase;
  color: var(--black); background: linear-gradient(100deg, var(--gold-d), var(--gold-l) 55%, var(--gold)); padding: 17px 28px; border-radius: 999px; border: 0; cursor: pointer;
  transition: filter .2s, transform .2s }
.btn:hover { filter: brightness(1.08); transform: translateY(-1px) }
.btn.ghost { background: none; color: var(--gold-l); border: 1px solid var(--gold-k) }
.btn.sm { padding: 10px 18px; font-size: 12px }
.btn.sticky { position: fixed; left: 12px; right: 12px; bottom: 12px; z-index: 20; box-shadow: 0 8px 30px rgba(0,0,0,.45); transition: opacity .25s, transform .25s }
.btn.sticky.off { opacity: 0; transform: translateY(20px); pointer-events: none }

/* шапка */
.top { position: sticky; top: 0; z-index: 30; background: rgba(11,11,11,.88); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); border-bottom: 1px solid #1E1A12 }
.top .wrap { display: flex; align-items: center; gap: 20px; height: 60px }
.logo img { height: 40px; width: auto }
.top nav, .top .phone { display: none }
.top .btn { margin-left: auto }
.top nav a, .top .phone { text-decoration: none; font-size: 14px; color: var(--on-dark); transition: color .2s }
.top nav a:hover, .top .phone:hover { color: var(--gold-l) }

/* секции */
.sec { padding: 72px 0 }
.dark { background: var(--black); color: var(--on-dark) }
.dark h2 { color: var(--title-dark) }
.dark .src { color: #8C7F66 }
.light { background: var(--ivory); color: var(--on-light) }
.light h2 { color: var(--ink) }
.light .kicker { color: var(--gold-t) }
.light .src { color: var(--muted-light) }
.sec > .wrap > .btn { margin-top: 8px }
.split { display: grid; gap: 40px; align-items: center }

/* hero */
.hero { position: relative; overflow: hidden; padding: 56px 0 64px; min-height: min(calc(100svh - 60px), 900px); display: flex; align-items: center }
.hero-waves { position: absolute; right: 0; top: 0; bottom: 0; width: 70%; opacity: .55 }
.hero-mark { position: absolute; right: -120px; top: 40px; width: 420px; height: auto; opacity: .16 }
.hero .wrap { width: 100% }
.sub { font-size: clamp(1.05rem, 2.6vw, 1.35rem); color: #CBBF9F; max-width: 40ch }
.pills { display: grid; gap: 10px; margin: 32px 0 }
.pills li { border: 1px solid var(--gold-k); border-radius: 18px; padding: 12px 20px; background: rgba(11,11,11,.6); display: flex; align-items: baseline; gap: 12px; flex-wrap: wrap }
.pills b { font: 400 clamp(1.7rem, 5vw, 2.4rem)/1.1 var(--serif); color: var(--gold-l); white-space: nowrap }
.pills span { font-size: 13px; letter-spacing: .04em; color: #B9AD90 }
.hero-cta { display: flex; flex-wrap: wrap; gap: 12px }
.hero-cta .btn { flex: 1 1 260px }
.note { margin-top: 20px; font-size: 12px; color: #8A7E66 }

/* рынок */
.big b { display: block; font: 400 clamp(5rem, 22vw, 10rem)/.9 var(--serif); color: var(--gold); white-space: nowrap }
.big span { display: block; margin-top: 14px; font-size: 1.1rem; color: #CBBF9F; max-width: 24ch }
.facts p { font-size: 1.05rem; margin-bottom: 18px; max-width: 58ch }
.facts em { font-style: normal; color: var(--gold-l); font-weight: 400 }

/* методика, до/после */
.stats { display: flex; flex-wrap: wrap; gap: 24px 40px }
.stats b { display: block; font: 400 clamp(2rem, 5vw, 2.8rem)/1.1 var(--serif); color: var(--gold-t); white-space: nowrap }
.stats span { font-size: 14px; color: var(--muted-light); display: block; max-width: 16ch }
.pair { display: grid; grid-template-columns: 1fr 1fr; gap: 8px }
.pair figure { position: relative; border-radius: 14px; overflow: hidden; aspect-ratio: 3/4; background: #1a1610 }
.pair img { width: 100%; height: 100%; object-fit: cover }
.pair figcaption { position: absolute; left: 10px; top: 10px; font-size: 11px; letter-spacing: .28em; text-transform: uppercase; color: var(--title-dark); background: rgba(11,11,11,.72); padding: 4px 12px; border-radius: 999px }
.pairs { display: grid; gap: 28px }

/* фото-слоты */
.photo { border-radius: 18px; overflow: hidden; width: 100%; position: relative }
.photo .ex { position: absolute; right: 10px; bottom: 10px; font-size: 11px; letter-spacing: .06em; color: #E8DFCB; background: rgba(11,11,11,.6); padding: 3px 10px; border-radius: 999px }
.duo { display: grid; grid-template-columns: 1fr 1fr; gap: 10px }
.hero-grid { display: grid; gap: 40px; align-items: center }
.hero-grid > .photo { max-width: 460px }
.photo img { width: 100%; height: 100%; object-fit: cover }
.photo.mono { width: 88px; height: 88px; border-radius: 50%; border: 1px solid var(--gold-k); display: grid; place-items: center; font: 400 1.9rem/1 var(--serif); color: var(--gold-t); letter-spacing: .04em }
.photo.slot { max-height: 420px; border: 1.5px dashed var(--gold-k); background: rgba(212,175,99,.06); display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 8px; text-align: center; padding: 20px }
.photo.slot span { font-size: 12px; letter-spacing: .4em; text-transform: uppercase; color: var(--gold-k) }
.photo.slot b { font-weight: 300; font-size: 14px; color: #9C8D6E; max-width: 26ch }

/* о компании */
.timeline { display: grid; grid-template-columns: 1fr 1fr; gap: 28px 16px; border-top: 1px solid var(--gold-k); margin-top: 8px }
.timeline li { position: relative; padding-top: 22px }
.timeline li::before { content: ""; position: absolute; top: -7px; left: 0; width: 13px; height: 13px; border-radius: 50%; background: var(--gold) }
.timeline b { display: block; font: 400 2rem/1 var(--serif); color: var(--gold-t) }
.timeline em { display: block; font-style: normal; font-size: 1.05rem; color: var(--ink); margin: 6px 0 2px; font-weight: 400 }
.timeline span { font-size: 14px; color: var(--muted-light) }

/* экономика клиентки */
.bars li { display: grid; grid-template-columns: 1fr auto; grid-template-areas: "l v" "b b"; gap: 8px 16px; align-items: center; padding: 14px 0; border-bottom: 1px solid var(--line-light) }
.bars span { grid-area: l; font-size: 15px }
.bars b { grid-area: v; font: 400 1.5rem/1 var(--serif); white-space: nowrap; color: var(--ink) }
.bars i { grid-area: b; height: 14px; border-radius: 7px; background: #C9B999; width: var(--w) }
.bars li:first-child i { background: var(--ink) }
.bars .total { border-bottom: 0; padding-top: 22px }
.bars .total i { background: linear-gradient(90deg, var(--gold-d), var(--gold-l)) }
.bars .total b { color: var(--gold-t); font-size: 2rem }
.callout { border-left: 3px solid var(--gold-k); padding: 4px 0 4px 22px; margin-bottom: 32px }
.callout b { display: block; font: 400 clamp(2.4rem, 6vw, 3.4rem)/1.1 var(--serif); color: var(--gold-t) }
.dark .callout b { color: var(--gold) }
.callout span { font-size: 15px; display: block; max-width: 44ch }

/* KPI */
.kpis { display: grid; gap: 14px }
.kpis li { border: 1px solid #3B3223; border-radius: 18px; padding: 24px 26px; background: linear-gradient(160deg, #151209, var(--black)) }
.kpis b { display: block; font: 400 clamp(2.4rem, 6vw, 3.6rem)/1.1 var(--serif); color: var(--gold-l); white-space: nowrap }
.kpis span { font-size: 14px; color: var(--muted-dark) }

/* чувствительность */
.scroll { overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 0 -16px; padding: 0 16px }
table { border-collapse: collapse }
.sens { min-width: 620px; width: 100% }
.sens th, .sens td { padding: 18px 14px; text-align: center; border-bottom: 1px solid var(--line-light) }
.sens th { font-weight: 400; color: var(--muted-light); font-size: 13px; letter-spacing: .04em }
.sens th:first-child { text-align: left }
.sens td { font: 400 1.6rem/1 var(--serif); color: var(--ink); white-space: nowrap }
.sens td.hl { background: var(--ink); color: var(--gold-l); border-radius: 10px }

/* формат */
.fmt li { padding: 16px 0; border-bottom: 1px solid var(--line-dark) }
.fmt b { display: block; font: 400 2.2rem/1.15 var(--serif); color: var(--gold) }
.fmt span { font-size: 15px; color: #B9AD90 }

/* что входит */
.cards { display: grid; gap: 14px }
.cards li { background: var(--paper); border: 1px solid #E2D6BD; border-radius: 16px; padding: 22px 24px }
.cards i, .whos i, .steps i { font: normal 400 1.2rem/1 var(--serif); color: var(--gold-k) }
.cards b { display: block; font: 400 1.7rem/1.15 var(--serif); color: var(--ink); margin: 6px 0 6px }
.cards span { font-size: 15px; color: var(--muted-light) }

/* клиенты */
.funnel { display: grid; gap: 12px; margin-bottom: 28px; counter-reset: f }
.funnel li { border: 1px solid #3B3223; border-radius: 18px; padding: 18px 24px; display: flex; align-items: baseline; gap: 16px }
.funnel b { font: 400 clamp(2.6rem, 7vw, 4rem)/1 var(--serif); color: var(--gold-l) }
.funnel span { font-size: 14px; color: var(--muted-dark) }
.chips { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 28px }
.chips li { border: 1px solid var(--gold-k); border-radius: 999px; padding: 8px 18px; font-size: 14px; color: var(--gold-l) }

/* запуск */
.steps { display: grid; gap: 26px }
.steps li { border-top: 2px solid var(--gold-k); padding-top: 16px }
.steps i { margin-right: 10px }
.steps em { font-style: normal; font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: var(--gold-t); font-weight: 400 }
.steps b { display: block; font: 400 1.8rem/1.15 var(--serif); color: var(--ink); margin: 8px 0 4px }
.steps span { font-size: 15px; color: var(--muted-light) }

/* инвестиции */
.inv { width: 100%; font-size: 15px }
.inv td { padding: 12px 0; border-bottom: 1px solid var(--line-dark); vertical-align: baseline }
.inv td:last-child { text-align: right; font: 400 1.3rem/1 var(--serif); color: var(--gold-l); white-space: nowrap; padding-left: 16px }
.inv tfoot td { border-bottom: 0; padding-top: 20px; font-size: 1.2rem; color: var(--title-dark) }
.inv tfoot td:last-child { font-size: 2rem; color: var(--gold) }

/* цены по городам: на телефоне — карточки */
.city { width: 100%; margin-bottom: 36px }
.city thead { display: none }
.city tr { display: block; padding: 16px 0; border-bottom: 1px solid var(--line-light) }
.city th[scope=row] { display: block; text-align: left; font: 400 1.4rem/1.2 var(--serif); color: var(--ink); margin-bottom: 6px }
.city td { display: flex; justify-content: space-between; gap: 12px; padding: 3px 0; font: 400 1.25rem/1.3 var(--serif); color: var(--ink) }
.city td::before { content: attr(data-l); font: 300 14px/1.6 var(--sans); color: var(--muted-light) }
.terms { display: grid; gap: 22px }
.terms b { display: block; font: 400 clamp(2.4rem, 6vw, 3.4rem)/1.1 var(--serif); color: var(--gold-t) }
.terms span { font-size: 15px; color: var(--muted-light) }

/* кому подходит */
.whos { display: grid; gap: 14px }
.whos li { border: 1px solid #3B3223; border-radius: 18px; padding: 28px 26px; background: linear-gradient(160deg, #151209, var(--black)) }
.whos b { display: block; font: 400 2rem/1.15 var(--serif); color: var(--title-dark); margin: 14px 0 10px }
.whos span { font-size: 15px; color: #B9AD90 }

/* команда */
.team { display: grid; grid-template-columns: 1fr 1fr; gap: 28px 14px }
.team .photo { margin-bottom: 14px }
.team b { display: block; font: 400 1.35rem/1.2 var(--serif); color: var(--ink) }
.team em { display: block; font-style: normal; font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--gold-t); margin: 4px 0; font-weight: 400 }
.team span { font-size: 14px; color: var(--muted-light) }

/* заявка */
.final { border-top: 1px solid #1E1A12 }
.contacts { display: grid; gap: 16px }
.contacts span { display: block; font-size: 11px; letter-spacing: .3em; text-transform: uppercase; color: #8C7F66 }
.contacts a { font: 400 clamp(1.8rem, 5vw, 2.4rem)/1.2 var(--serif); color: var(--gold-l); text-decoration: none; white-space: nowrap }
.form { display: grid; gap: 16px; background: linear-gradient(160deg, #151209, var(--black)); border: 1px solid #3B3223; border-radius: 22px; padding: 26px 20px }
.form label { display: grid; gap: 6px; font-size: 13px; letter-spacing: .06em; color: var(--muted-dark) }
.form input:not([type=checkbox]) { font: 300 16px var(--sans); color: var(--title-dark); background: #0F0D09; border: 1px solid #4A3F2B; border-radius: 12px; padding: 14px 16px; width: 100% }
.form input:focus { outline: none; border-color: var(--gold) }
.form input:user-invalid { border-color: #C96A4A }
.form .check { display: flex; gap: 10px; align-items: flex-start; font-size: 13px; letter-spacing: 0; line-height: 1.5 }
.check input { accent-color: var(--gold); width: 18px; height: 18px; margin-top: 1px; flex: none }
.form .btn { width: 100% }
.status { font-size: 14px; color: var(--gold-l); min-height: 1em }

/* подвал */
.foot { padding: 48px 0 32px; border-top: 1px solid #1E1A12; font-size: 13px; color: #8C7F66 }
.foot img { height: 40px; width: auto; margin-bottom: 20px }
.foot p { max-width: 80ch; margin-bottom: 10px }

/* планшет и шире */
@media (min-width: 640px) {
  .top .phone { display: block; margin-left: auto }
  .top .btn { margin-left: 0 }
  .pills { display: flex; flex-wrap: wrap; gap: 14px }
  .pills li { flex-direction: column; gap: 0; border-radius: 999px; padding: 14px 28px }
  .hero-cta .btn { flex: 0 1 auto }
  .kpis, .cards, .steps { grid-template-columns: 1fr 1fr }
  .timeline { grid-template-columns: repeat(4, 1fr) }
  .terms { grid-template-columns: repeat(2, max-content); gap: 64px }
  .team { grid-template-columns: repeat(4, 1fr); gap: 24px }
  .bars li { grid-template-columns: 200px 1fr 120px; grid-template-areas: "l b v"; gap: 20px }
  .bars b { text-align: right }
  .city thead { display: table-header-group }
  .city tr { display: table-row; padding: 0 }
  .city th, .city td { display: table-cell; vertical-align: middle; padding: 18px 0; border-bottom: 1px solid var(--line-light) }
  .city thead th { text-align: left; font-weight: 400; font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--gold-t); padding-bottom: 14px; border-bottom: 2px solid var(--gold-k) }
  .city th[scope=row] { font-size: 1.1rem; font-family: var(--sans); font-weight: 300; color: var(--on-light) }
  .city td { font-size: 1.6rem }
  .city td::before { content: none }
  .funnel { grid-template-columns: repeat(3, 1fr) }
  .funnel li { flex-direction: column; gap: 4px }
  .form { padding: 34px 32px }
}

@media (min-width: 960px) {
  body { padding-bottom: 0; font-size: 17px }
  .btn.sticky { display: none }
  .top .wrap { height: 72px; gap: 32px }
  .logo img { height: 42px }
  .top nav { display: flex; gap: 28px; margin-left: auto }
  .top .phone { margin-left: 0 }
  .sec { padding: 120px 0 }
  .split { grid-template-columns: 1fr 1fr; gap: 72px }
  .split.wide { grid-template-columns: 1.5fr 1fr; align-items: start }
  .hero { padding: 80px 0 }
  .hero-waves { width: 50%; opacity: 1 }
  .hero-mark { right: 40px; top: 50%; transform: translateY(-50%); width: min(42vw, 560px); opacity: .14 }
  .hero-grid { grid-template-columns: 1.45fr 1fr; gap: 56px }
  .pills { gap: 10px }
  .pills li { padding: 12px 20px }
  .pills b { font-size: 2rem }
  .hero-grid > .photo { justify-self: end }
  .kpis, .cards, .steps, .whos { grid-template-columns: repeat(3, 1fr); gap: 22px }
  .pairs { grid-template-columns: repeat(3, 1fr) }
  .kpis li { padding: 32px 34px }
  #rynok .split { grid-template-columns: auto 1fr; gap: 90px; align-items: start }
  #zayavka .split { align-items: start }
}

@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto } .btn { transition: none } }

/* ---- сайт студий: дополнения к style.css сайта франшизы ---- */
.zones-t { margin: 40px 0 14px; font-size: 12px; letter-spacing: .32em; text-transform: uppercase; color: var(--gold-t); font-weight: 400 }
.light .chips li { color: var(--gold-t) }
.steps em { display: block; margin-top: 2px }

/* цены */
.price td:first-child b { display: block; font-weight: 400; color: var(--ink); font-size: 1.05rem }
.price td:first-child span { display: block; font-size: 13px; color: var(--muted-light) }
.price td { border-bottom-color: var(--line-light) }
.price td:last-child { color: var(--gold-t); font-size: 1.6rem }

/* уход и противопоказания */
.nolist li { padding: 12px 0 12px 26px; border-bottom: 1px solid var(--line-dark); position: relative; font-size: 15px }
.nolist li::before { content: ""; position: absolute; left: 4px; top: 22px; width: 10px; height: 1px; background: var(--gold) }
.split.top-align { align-items: start }

/* вопросы */
.faq { max-width: 860px }
.faq details { border-bottom: 1px solid var(--line-light) }
.faq summary { cursor: pointer; list-style: none; padding: 20px 40px 20px 0; position: relative; font: 400 1.4rem/1.25 var(--serif); color: var(--ink) }
.faq summary::-webkit-details-marker { display: none }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 16px; font: 300 1.8rem/1 var(--sans); color: var(--gold-t); transition: transform .2s }
.faq details[open] summary::after { transform: rotate(45deg) }
.faq p { padding: 0 0 22px; max-width: 70ch; color: var(--on-light) }

/* форма: выбор города */
.form select { font: 300 16px var(--sans); color: var(--title-dark); background: #0F0D09; border: 1px solid #4A3F2B; border-radius: 12px; padding: 14px 16px; width: 100%; appearance: none;
  background-image: linear-gradient(45deg, transparent 50%, var(--gold) 50%), linear-gradient(135deg, var(--gold) 50%, transparent 50%);
  background-position: calc(100% - 22px) 50%, calc(100% - 16px) 50%; background-size: 6px 6px; background-repeat: no-repeat }
.form select:focus { outline: none; border-color: var(--gold) }

@media (min-width: 960px) {
  .faq summary { font-size: 1.6rem }
}
.callout.ref b { font-size: clamp(1.9rem, 4.4vw, 2.6rem) }